|When it comes to being sick, there are two kinds of people in this world: those who want comfort, and those who want to get better.
We make medicine for the second kind. They know life is too good to miss hiding under the covers. When they're sick, they want to feel like themselves, again more than they want to feel sorry for themselves. It's why they'd rather take the fast way, than the easy way.
This is who buys our medicine. And we never forget it. Because it's clarifying. It means that we just have to make what works, and not apologize for how.
And it means we don't have to be distracted with salesmanship. That's for snake oil. "Build a better mousetrap," they say, "and the world will beat a path to your door."
That's the way it's been for our medicine. Which is why we're
so confident when we say, "Let the people who love you
give you comfort. We're here to make you better."